Kahneman and Tversky's S-Shaped Utility Function
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Prospect Theory

Loss aversion - Wikipedia

Prospect Theory in Action. How to use Prospect Theory to improve…, by Kyle Sandburg, Strategy Dynamics

Eliciting utility curvature in time preference

Lionel Page on X: Fascinating to see how ideas often precede their scientific recognition. - Kahneman & Tversky ECMA 1979 utility function - Markovitz JPE 1952: S shaped overall, steeper in losses

Kahneman and Tversky's S-Shaped Utility Function

The curve of value function (adapted from Kahneman and Tversky, 1979).

Cube Root Utility Theory

PROSPECT THEORY: A PARAMETRIC ANALYSIS OF FUNCTIONAL FORMS IN BRAZIL
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