Walmart returns to Roblox after its first games were attacked by consumer advocacy groups
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Walmart is returning to Roblox, but this time with a virtual world where gamers can discover new virtual items and accessories to personalize their experience, not browse or shop items from Walmart itself. The retailer a year ago had launched two Walmart-branded experiences on the gaming platform, but came under fire from consumer advocacy groups who wanted the games audited for stealth marketing to kids.
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Walmart returns to Roblox after its first games were attacked by consumer advocacy groups
Walmart launches new experience to help customers find new items and 'everything is up for discovery
Consumer advocacy groups want Walmart's Roblox game audited for 'stealth marketing' to kids
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