Point, Click, Search: To Add Image Recognition To Mobile Apps

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Today, at 's new developer conference, Innovate, CEO John Donahoe told reporters that the company plans to roll out image-recognition technology for its mobile offerings by the end of the year. Yes, that's right. Images, get ready to be recognized. The image recognition integration will allow users of 's mobile apps to snap photos of items they see in the real world on their mobile phones, at which point the apps will then match the photo with similar products currently on sale on .com. This will be a huge addition for the eCommerce giant: Point, click, upload, and find the product you desire. Via image search.