The Price Entitlement Effect: When and Why High Price Entitles Consumers to Purchase Socially Costly Products - Saerom Lee, Karen Page Winterich, 2022
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Table of Contents: May 2022 - Network for Business Sustainability (NBS)
The Price Entitlement Effect: When and Why High Price Entitles Consumers to Purchase Socially Costly Products - Saerom Lee, Karen Page Winterich, 2022
PDF) The Consumer Experience of Responsibilization: The Case of Panera Cares
Are consumers willing to pay a premium for art-infused products?
American consumers are becoming more price-sensitive again
Saerom LEE, Professor (Associate), Doctor of Philosophy, University of Guelph, Guelph, UOGuelph, Department of Marketing and Consumer Studies
PDF) Disgusted or Happy, It's Not so Bad: Emotional Mini-Max in Unethical Judgments
Saerom LEE, Professor (Associate), Doctor of Philosophy, University of Guelph, Guelph, UOGuelph, Department of Marketing and Consumer Studies
PDF) Disgusted or Happy, It's Not so Bad: Emotional Mini-Max in Unethical Judgments
PDF) What Makes Consumers Willing to Pay a Price Premium for National Brands over Private Labels?
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por adulto (o preço varia de acordo com o tamanho do grupo)
