Post-IDFA Alliance finds iOS 14.5 triggered up to 21% growth in Android ad spending
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Descrição
Android ad spending has jumped 21% as Apple implements its privacy crackdown with the launch of its iOS 14.5 operating system update.
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Report: 96% of iOS 14.5 users in the US are blocking ad tracking
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Techmeme: AT&T and Verizon conflated controlling distribution with controlling demand and hence wasted billions by buying media businesses like Time Warner and Yahoo (Ben Thompson/Stratechery)
After Apple Tightens Tracking Rules, Advertisers Shift Spending Toward Android Devices - WSJ
How Apple is boosting Android game developers - Protocol
How to get ready for changes on iOS 14
IDFA and Big Tech Impact – One Year Later - Lotame
Navigating the post-IDFA world: All you need to know about iOS 14.5
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